Our Story

Welcome to Apple Affirmations!  

Our journey began with a simple yet meaningful idea inspired by our youngest daughter during her sophomore year of high school. In her entrepreneurial class, she developed a business concept rooted in supporting mental health—a topic deeply personal to our family. Seeing her passion and creativity sparked a realization: we could build something together that not only helps young people but also opens doors for important conversations about mental health.

As parents of three daughters and a couple who has been together for over 36 years, we’ve experienced the ups and downs of mental health firsthand. Like many families, we’ve faced challenges, sought guidance, and continually worked on our own mental well-being. From books we’ve read to experts we follow, mental health has always been a priority for us, as important as physical health.

At Apple Affirmations, we believe that if you change your energy, you can change your life. Each subscription box is designed to inspire positivity, encourage self-reflection, and provide tools to help young people transform their mindset and mental health. By fostering a shift in energy, we hope to empower students to face their challenges with confidence and resilience.

Apple Affirmations is more than just a subscription box—it’s a way to foster connection and provide tools for self-care. We hope to make a difference by empowering young people to take charge of their mental well-being while encouraging parents to start conversations about this vital topic.

We’re incredibly grateful to have you here, supporting our mission to bring more awareness to mental health. Together, we can help create a community where students and families thrive—mind, body, and spirit.

With gratitude,
Laura and Todd